Posted on: 14 Aug, 2020
Course Objectives/ Outlines
For the first time in Sialkot, Microtech Institute is offering a Business Marketing course. A course which is enough for you to promote your business. Basically, there are 2 aims for the course.
1- Get more clients
2- Generate more sales
We have divided the course into 4 modules. Each module will take one week to complete and will be consist of a 5 days a week class.
Module 1 LECTURE
In the very first module, we’ll focus on Business English Communication skills. The module is designed to teach you to communicate effectively in English in professional contexts. You will expand your English vocabulary, improve your ability to speak in English in both social and professional interactions, and learn terminology and skills that you can apply to business negotiations, telephone conversations and emails, and professional presentations. The topics for this module are as follows :
1- How to Introduce yourself
2- Phone Conversation
3- Describing Job/Company
4- Email Guidelines writing + follow up
5- Text Messages + Vocabulary Lists distribution
Module 2 LECTURE
After having enough English to communicate we’ll directly focus on creating something. You will be taught graphic designing within a week. It seems impossible but it’s true. Despite teaching you heavy complex software like Corel and Photoshop we’ll provide you access to an online tool with unlimited templates. You just need to get your hands dirty on stuff like cut, copy and paste. It will be 100% legal and completely cloud-based. You can access your source files sitting anywhere across the planet in front of a computer. Benefits of using online software are unlimited.
contents of the module will be as follows:
1- Social Media Posts
5- Brochures/ web adds
Module 3 and 4 LECTURE
After the module you will be able to create dozens of creative and unique business cards in less than an hour.
The 3rd and 4th module is basically linked to each other, you will learn about the platforms where you can promote your business as an individual or an organization. The platforms will be both online and offline. These 2 modules will take 10 days altogether with practical examples and live promotions in front of you. We shall be focusing on Digital Marketing (the paid advertisement) of
and some free advertisement as well.